Guidebolt

Marketing

2017.11.14

Channels

Presentation Channels

  • TV Ads
  • Poster Ads
  • Newspaper Ads
  • Radio Commercials
  • Billboard Ads
  • On-vehicle Ads
  • Company Website Homepage Ads
  • Third-Party Website Banner/Video Ads (ex. from niche blogs to large repositories like Youtube)
  • Forum Ads
  • Event Ads (ex. Superbowl commercials)
  • Event Presentations (ex. scheduled talk/slideshow at farmers' conference)
  • Samples
  • Demonstrations (ex. playable console games at store, self-driving car prototypes on road)
  • Search Engine Ads (ex. Google Adwords)
  • Social Media Ads (ex. Facebook feed ads)
  • Review Articles/Videos (esp. by trusted figures in niche communities)
  • Email or SMS ads (ex. offer sale discounts to registered users)

Cultivation Channels

  • User/customer rapport
  • Blog
  • Knowledge Base (ex. Youtube channel, on-website info center)
  • Company-hosted User Forums
  • Social Media
  • Search Engine Optimization
  • Inter-business marketing relationships

Email Campaigns and List Management

MailChimp - Email marketing automation service (freemium). Create web links for customers to subscribe to your email list. Manage and track the performance of email campaigns. Effortlessly handle legally mandated edge cases such as supporting email list unsubscriptions.

Crowdfunding

Beginner's Guide to Crowdfunding - by Indiegogo

Effective Crowdfunding - Infographic