Guidebolt

Search

2018.03.17

Retail Search (In Person)

Improve your product display ergonomics.

Example: Display your products at a height between the typical person's head and waist.

Clearly show people what they care about on the product packaging.

Example: Put a country of origin sticker (ex. Made in U.S.A.) on your displayed products.

Online Search

Pricing is flexible between pay-per-impression (typical cost per 1000 impressions is $0.10 to $1.00) and pay-per-click (typical cost per click is $0.50 to $2 up to $50).

Expect a general click-through rate (CTR) of around 1%.

Keyword control (ex. broad/narrow meaning match) and device/demographic filters (ex. desktop/mobile, geographic regions, age) help you reach your intended audience.

Bing Ads - Managed by Microsoft, this advertising network covers popular search websites like DuckDuckGo, Bing, and Yahoo. Handles ~15% of all online searches.

Google Adwords - Handles 75% of all online searches.

Google Keyword Planner - Checks the popularity and price of different keywords.

Keyword Planning Tips | Text