Revised 2018.02.23


Websites inform and engage visitors. They are a major second-layer marketing element that the audience meets after first-layer reach such as online search results and TV commercials. Good websites load fast, look clean, navigate intuitively, and present relevant information immediately.

For brick-and-mortar stores, the landing page should have the location's address, phone number, email address, and hours of operation (including recent/current/upcoming holiday hours).