Guidebolt

Email List

Revised 2018.02.23

Typical Unit Cost: under $1

Sending emails to a subscriber list is a cost-effective way to promote announcements, sales, and new products to an existing customer base. Highly recommended.

Acceptable Frequencies. Aggressive; once per week. Standard; once per month. Passive; once per quarter or year. Exceptions; emails pertaining to announcements, holidays, upcoming/recent events, reminders.

MailChimp - Email list management and email marketing automation platform (freemium). Create web links for customers to subscribe to your email list. Manage and track the performance of email campaigns. Handle legally mandated functions such as email list unsubscriptions.